The Secretary


On behalf of the Department of Tourism (DOT), our warmest welcome to the participants of these most important twin events in the Meetings, Incentives, Conventions, and Exhibitions / Event (MICE) Sector.

Touted as the premiere go-to event of MICE professionals, this year’s Phitex themed, “Philippine Tourism: Trailblazing Responsible Travel and Inclusive Growth” reflects this administration’s resolve to rally national efforts from both public and private sectors to optimize tourism resources for the benefit of many.

On the other hand, MICECONnect, an essential adjunct to Phitex, seeks to facilitate trade and business opportunities through the exciting buyers invitational and business exchange program.

We owe the continuing growth of this sector to the professionalism, industry, and commitment of our industry stakeholders and game changers whose focus is on the willful implementation of the Philippine MICE Roadmap 2030 to cement our positioning as one of the region’s preferred MICE destinations.

Our hats off to the Tourism Promotions Board (TPB) for yet another successful hosting of the Phitex and MICECONnect.



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