Embracing Responsible Tourism
The Philippine Travel Exchange (PHITEX) is the biggest, government-organized travel trade event in the country
Established in 1996, the event hosts qualified buyers from all over the world to participate in tabletop business appointments with Philippine sellers and experience the Philippine tourism destinations through pre/post tours with an end-goal of increasing tourist arrivals in the country.
PHITEX has become a major annual marketing event that further strengthens the country’s brand image and encourages participants to promote affordable and competitive tourism packages.
For the first time, despite the pandemic, TPB hosted the PHITEX 2020 Hybrid Edition in September 2020 in Panglao, Bohol. This online travel trade show allowed tourism stakeholders from all over the world to explore new opportunities and markets as well as update global buyers with the latest Philippine tourism offerings in one hybrid e-conference environment. For the third time since its inception, the 2021 PHITEX was conducted outside of Manila, and Subic played host to 121 buyers and 156 sellers.
This year, TPB will again host the PHITEX 2022 scheduled on 18-24 October 2022 in Manila, with the theme “Embracing Responsible Tourism” – Making better places for people to live in and better places for people to visit. The event will have a two-day hybrid Travel Exchange (TRAVEX), PHITEX Educational Program (PEP) Talk and Pre and Post-Tours for Buyers.
The Republic of the Philippines is an archipelago consisting of some 7,641 islands and islets lying about 800 km off the southeast coast of Asia and stretching 1,850 km from north to south. It is bounded by the Philippine Sea to the east, the Celebes Sea to the south, and the West Philippine Sea to the west and north. The Philippines takes its name from King Philip II, who was king of Spain during the Spanish colonization of the islands in the 16th century. Manila is the biggest city and the national capital. It is located in Luzon, the largest island. Only about two-fifths of the islands and islets have names, and only 350 are larger than one square mile.
The Philippines is home to about 112 million people. Filipinos comprise of 111 cultural and linguistic groups of Malay-Polynesian origin, with varying degrees of Chinese, Spanish and American influences. About 90 percent of Filipinos are Roman Catholic, with smaller numbers of Protestants and Moslems. The national language is Filipino, although English is the language of commerce and politics.