• Invite at least 100 (50 physical + 50 virtual) local seller companies to participate in the event;
  • Provide venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers with possibility of securing booking on-site or at least business leads;
  • Communicate to the global market that tourism in the Philippines is safe and is flourishing with its new product offerings; and
  • Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the country
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