- Invite maximum of 100 international buyers and 100 Philippine seller companies to participate in the event;
- Provide venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers with possibility of securing booking on-site or at least business leads;
- Communicate to the global market that tourism in the Philippines is safe and is flourishing with its new product offerings; and
- Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the country
Objectives